Clarity of Purpose

Summarize the company’s business on the back of a business card.

Large Markets

Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.

Rich Custumers
  • Target customers who will move fast and pay a premium for a unique offering.
  • Customers will only buy a simple product with a singular value proposition.
Pain Killers

Pick the one thing that is of critical importance to the customer – then delight them with a compelling solution.

Think Differently

Constantly challenge conventional wisdom. Take the opposing route. Create novel solutions. Outwit the competition.

Team DNA

A company’s DNA is established during the first 90 days. All team members are the smartest or the cleverest in their domain. “A” level founders attract an “A” level team.


Stealth and speed will usually help compete with large companies.

Keeping The Costs Down

Focus spending on what’s critical. Spend only on the priorities thus maximizing profitability.